Bennett Creative Media

Archive for July, 2011

Manipulating Google’s Algorithm

Posted on: July 10th, 2011 by BCM_Design No Comments

Google's Algorithm
Search engine ranking has become a tricky skill to master. Even with all the SEO companies out there willing to help, there are still some circumstances that roadblock any chance of success to be at the top. Lead generation companies are one of these obstacles. Many new companies looking to get their business ranked higher in their communities don’t realize how these controversial, yet effective “lead gen” companies can greatly effect the ranking of their site; no matter how well it is SEO optimized. The New York Times David Segal presents an interesting story of a Seattle man’s locksmith company and its struggles. Read the article here.

Giving Your Site Purpose

Posted on: July 6th, 2011 by BCM_Design No Comments

Whether you are deciding to establish a web presence for your business, or figuring out how to approach a project for your client, it’s important to keep in mind the purpose of the site. Having ambitious goals in the field of design for a site is great to quench that creative urge, but never let that get in the way of the overall functionality of the site. The goal of any design process should be to support your message and not overwhelm it. Cameron Chapman at Six Revisions discusses techniques and practices for effective information architecture. Read the article here.